Posted by: garispang | June 9, 2009

Dirty Direct Marketing

Breeze Excel Tests Durability of Washing Detergent

Since consumers were skeptical about Breeze Excel’s claim of “confidence to remove stains in 1 wash,” the company decided to prove to costumers the durability of their product.

T-shirts were wrapped around the washing detergent product and mailed out to several social groups across Thailand. The dirty T-shirts could then by washed and cleaned with Breeze Excel, where the efficacy of the product would be proven.

This direct marketing scheme generated increased sales and greater brand awareness.

DM for detergent test T-shirt

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