Posted by: garispang | May 25, 2009

Socially Responsible Underwear

To further their goal of changing the textiles industry for the better, sisters Jenny and Verity White have created the MoreThanPrettyKnickers website and produced a short film. Both the site and film are designed to make their point: The textiles industry is one of the largest and most polluting on the planet and we need to be more mindful in our textile-buying choices.

Working on the theory that change happens from the bottom up, MoreThanPrettyKnickers uses simple underpants as a discussion point. 

Eco-Boudoir sponsors the site which is endorsed by one of the world’s most prestigious lingerie trade shows, Salon International de la Lingerie, and retailers DeviDoll and Adili.

The humble pair of pants is our flagship garment, by finding out what it takes to make them we discover some uncomfortable facts about what goes in to our underwear; from the toxic sludge that poisons rivers to the dark and dingy carbon footprint, it might make your knickers feel a bit tight… But before you run to whip them off please read on! Every year the people on this planet spend more than half a trillion pounds buying clothes. That’s a lot of money that could do a lot of good! …

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